How Video is The Best Way to Attract New Clients to your Law Practice?

PROMOTE AND MARKET YOUR LAW FIRM AND ATTRACT CLIENTS THAT PAY, STAY, AND REFER!

While there will always be a need for law and order, finding new clients for your law practice is not always a simple procedure. There are many factors that affect this process, from being in front of the right people who need your practice, to establishing trust, but most importantly, it’s to standout from the competition. So you’ve come here asking: how do you promote your law firm or how do you market your law practice? How do you attract new clients to your practice or firm?

While I can make a list of the top ten creative marketing ideas for law firms or a list of law firm advertising ideas, I know your time is money and you don’t want to read more than you have to. So what’s this simple marketing strategy? Creating genuine and authentic video content. 

Effective video marketing has resulted in establishing trust, creating connections, and an understanding of services offered.

In our experience working with attorneys in the family law field, effective video marketing has resulted in establishing trust, creating connections, and an understanding of services offered. Our videos have attracted new clients who pay, stay and most importantly, refer your services. 

Due to the profession, we would advise that your marketing efforts be focused on your website with an emphasis on SEO. Your front page should have a brand video describing who you are and details about your law practice. This is your opportunity to begin the conversation with new clients in an atmosphere free of pressure. A brand video also makes you stand out and begin establishing trust and a connection. Videos have higher SEO rates than text and are prefered in Google analytics. Incorporating video into your business to reach a whole new consumer base is now a requirement if you want your business to grow and succeed in an increasingly expanding market.

Videos are the only way to create deep connections and trust with potential clients online because they show the person behind the name.  People search out professionals with the most experience, but they also need to trust that the professional they hire has their best interest in mind. Stock images or static headshots are losing their effectiveness because people want to connect with real humans on the other side of the screen (which is why influencer culture is so powerful.)

People search out professionals with the most experience, but they also need to trust that the professional they hire has their best interest in mind.

The main takeaway from this is that video is KING, video is the FUTURE, video creates CONNECTION, and video is an investment that keeps on GIVING. Unlike any other source of marketing, videos can last for years and are actively creating connections and marketing your business while you sleep or spend time with your family. But not all videos are created equal. To be effective, a video needs a clear strategy. At Fixed Heart Films, we don’t produce videos, we produce authentic and genuine connections. We believe that you gain a customer when you create a genuine and authentic connection with them. Let us know if we can help you come up with creative marketing ideas so you can spend wisely on your marketing.

To check out some of the videos we’ve done click here.

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