Marketing can seem intimidating and overwhelming (we feel that way all the time!) However, there is a simple strategy that can help you build your pet grooming client base and increase revenue!
That strategy? Creating genuine and authentic video content. Marketing is about establishing trust, connections, and a community of like-minded people. You must keep in mind who your ideal customer is and put yourself in their shoes to understand their perspective. With this view, you can more easily attract new clients. Your front page should have a brand video describing who you are and details about your practice. This is your opportunity to differentiate your pet business from others and help you stand out. You should also have a referral and reviews page with video testimonies. Videos have higher SEO rates than text and make you stand out from the competition and increase traffic to your pet business. Incorporate video into your business to help reach a whole new consumer base is now a requirement if you want your business to grow and succeed in an increasingly expanding market.
This strategy of genuine and authentic video content will also strengthen your social media marketing plan. Social Media an extremely powerful tool for online marketing. However, many businesses are using social media marketing wrong by adhering to old practices that no longer work. Creating a following on social media now requires creating a deeper connection with followers. They want to hear from you and want to know their pet is cared for with someone they know and trust. You or your practice need to be the face of your social media channels. Stock images are losing their effectiveness because people want to connect with real humans on the other side of the screen (which is why influencer culture is so powerful.) Streams, stories, and videos are a great way to candidly present your company and services. Cute puppy bath videos anyone? Yes, please! As pet owners ourselves, we wish it was possible to see what goes on behind closed doors with our fur babies. Using social media video capabilities is so important to establishing that trust!
They want to hear from you and want to know their pet is cared for with someone they know and trust.
The main takeaway from this is that video is KING, Video is the FUTURE, video creates CONNECTION, and video is an investment that keeps on GIVING. Unlike any other source of marketing, videos can last for years and are actively creating connections and marketing your business while you sleep or spend time with family. DON’T FREAK OUT! Although it can feel overwhelming, building your marketing video strategy is actually easy and fun!
Incorporate video into your business to help reach a whole new consumer base is now a requirement if you want your business to grow and succeed in an increasingly expanding market.
Let us show you!
If you are interested in a free marketing consultation, Contact us today! Completely free from pressure to do or buy anything! We would love to connect and maybe in the future do business with you. (but we might show off our cat Beesly Ann De Anda Mausser because he’s the real boss around here!) To check out some of the videos we’ve done click here.